Decathlon - Beyond The Tests
Decathlon - Beyond The Tests
Decathlon - Beyond The Tests
Introduction
To launch the MH900, its most technical hiking boot to date, the brand unveils «Beyond the Tests,» an international campaign that pushes the boundaries of traditional production.
To launch the MH900, its most technical hiking boot to date, the brand unveils «Beyond the Tests,» an international campaign that pushes the boundaries of traditional production.
Year
2026
Industry
Retail / Sport
Scope of work
/
AI post production
/
AIGC Brand guidelines illustration & templates
/
Music production
/
AIGC digital content
/
AIGC brand movies
/
AI generated Social Content
/
Hybrid production & AI integration
Timeline
Introduction
To launch the MH900, its most technical hiking boot to date, the brand unveils «Beyond the Tests,» an international campaign that pushes the boundaries of traditional production.
Year
2026
Industry
Retail / Sport
Scope of work
/
AI post production
/
AIGC Brand guidelines illustration & templates
/
Music production
/
AIGC digital content
/
AIGC brand movies
/
AI generated Social Content
/
Hybrid production & AI integration
Timeline
Expertise
Expertise
To capture this duality between robotics and nature, we orchestrated a sophisticated hybrid production. Orès Collective managed the live-action shots as well as 3D and VFX production, while AIgorithm, developed the AI-generated sequences (AIGC) and ensured their seamless integration into the narrative.
© 2025 Orès Collective®
Let’s talk.
Tell us about your project
AI videos, brand campaigns, or creative direction. We move fast and deliver sharp.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 Orès Collective®
Let’s talk.
Tell us about your project
AI videos, brand campaigns, or creative direction. We move fast and deliver sharp.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project
AI videos, brand campaigns, or creative direction. We move fast and deliver sharp.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.