To stand out amid the buzz of VivaTech, ORES Collective’s AI experts designed a three-step content journey where AI enhanced both creativity and agility. Boarding: The campaign launched with an AI-animated teaser video inspired by L’Oréal Groupe’s VivaTech key visual, alongside a Leader Advocacy program featuring personalized “Boarding Pass” content and AI-powered “Innovation Reveal” videos from executive leaders. Flight: At the heart of the activation, an immersive FPV drone shoot captured the stand from a unique perspective, while AI streamlined post-production and enriched the content with dynamic innovation showcases. Landing: The campaign extended beyond the event, with AIgorithm amplifying key content on LinkedIn to sustain engagement and reinforce L’Oréal Groupe’s leadership, including a “What You Missed at VivaTech” recap format.